PDF

Anja Petrović

Product design for startups

linkedin.com/in/anjapetrovic

hi@anja.design

Core competencies

Product Design · Product-led growth · Product Strategy · Vibe coding · Team Leadership

Experience

Product Designer · Freelance
Dec '25 – Present
Helsinki, Finland · Hybrid

Working with startups to improve product design, process, and strategy.

Technical Advisor · Scorable
Feb '26 – Present
Helsinki, Finland · Hybrid

Advising the team on trends and good practices with AI workflows, product, and design.

Vainu
Aug '22 – Jun '25
Helsinki, Finland · Hybrid
Design & Product Lead
Dec '23 – Jun '25

Led product-led growth initiatives:

  • owned product areas, led a new collaboration model, and mentored a senior designer
  • reduced time to value for 10k users by replacing calls and emails with a few in-app clicks
  • built foundations for AI features by cleaning up and automating internal tooling
  • unlocked engagement and retention by shipping a free plan
  • brought new insights by setting up analytics from scratch
Senior Product Designer
Aug '22 – Nov '23

Shipped strategic projects from zero:

  • launched usage-based pricing while bringing €100k in net new revenue in 6 months
  • shipped an AI search feature that anticipates user needs instead of needing explicit input
  • built shared product clarity between commercial and tech teams
  • mentored 2 designers and led design strategy
Grafana Labs
Jun '21 – Aug '22
Helsinki, Finland · Remote
Product Designer, Growth
Sep '21 – Aug '22

Drove SaaS adoption among self-serve users:

  • boosted activation by 22% and paid conversions by 50%
  • opened revenue streams by offering enterprise features to all users
  • led cross-functional projects and aligned stakeholders through a period of rapid growth
Product Designer, Grafana Cloud
Jun '21 – Sep '21

Scaled the company's SaaS product:

  • launched new access control for enterprise customers
  • shipped AWS integrations for self-serve users
  • improved UX and team efficiency by standardizing the design system
UX Designer, Growth · Aiven
Dec '20 – Mar '21
Helsinki, Finland · Hybrid

Unlocked growth for a B2B SaaS startup:

  • launched product experimentation by leading a cross-functional project
  • designed and shipped the 1st experiment which boosted user activation
  • equipped the team with experimentation infrastructure and playbooks
UX Designer · Freelance
Apr '20 – Nov '20
Helsinki, Finland · Remote

Helped clients from the US, Australia, and Finland:

  • scaled a B2B marketing website with landing page templates and a lightweight design system
  • grew conversions for a fashion marketplace with sharper messaging and less checkout friction
  • advised health and climate nonprofits on strategic ways to grow their impact
UX Designer · Alpha Design Studio
Feb '19 – Aug '19
Belgrade, Serbia · On-site

At a boutique agency, worked with international and local clients:

  • designed UNICEF's parenting app that later reached 14 countries and 1m downloads
  • propelled an insurance marketplace to the next stage of growth with a brand and website refresh
  • helped a growth startup scale by expanding their workflow automation SaaS to new use cases
UX Designer · Freelance
Sep '17 – Jan '19
Belgrade, Serbia · Hybrid

Went into UX as a freelancer, working with clients from the US, Serbia, and Portugal:

  • boosted retention for an enterprise HR platform by improving usability at key drop-off points
  • helped an early startup validate product-market fit by prototyping their SEO app from zero
  • grew leads for early nonprofits by designing and coding custom WordPress websites